For you Facebook Is More Important than TV?
A new survey from Veritas Communications in Canada shows that about half of job leaders believe that cultural media is more significant than mass media for merchandising purposes. And what does cultural media mean? According to those polled, cultural media includes Facebook, YouTube and blogs.
Forty-six percentage of those surveyed have said that this sort of cultural media is still more significant than video, wireless, newspapers and magazines. This isn’t an unexpected lot of statistics, but it does spotlight a turning of the tide, where the online sector is more significant than every new facet of conventional media. And if it’s more significant than conventional media for merchandising purposes, the implications are that cultural media has get far more significant for a good many aspects of our lives. Marketing goes where the folk are.
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