Why would Google abondon its PageRank?

The possible answers for this would be: One: To stop the manipulation of their PageRank algorithm. Currently people are manipulating their algorithm to get higher PR, mainly this is done through buying text-links, link exchanges, paid reviews..etc. To most websites, higher PR means higher advertisement prices.

Two: To improve the SER (Search Engine Results). Due to the manipulation of PageRank algorithm and extensive text-link buying and selling among websites on the net. Google claims that their SER are being indirectly manipulated too. Because when someone purchases a link from high ranking site, Googlebot spiders it and gives more importance to that link. And as a result of this, places this particular website higher in search engine results page.

Thanks to Ades 

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